D.O.N.A.T.E.

Bringing together Major Donor Fundraising Best Practice and powerful NLP techniques.

Due to huge demand for a mixture of Major Donor Fundraising Best Practice and NLP training, you can now enjoy an exciting two-day course which brings you the very best of both worlds. On this unique-to-the-sector workshop, you'll learn how to 'do' Major Donor fundraising and be introduced to powerful NLP tools and techniques to use at each and every step of the fundraising process. Come and join us so Paul can share with you nearly a decade's worth of expertise as a Major Donor fundraiser - and a load of NLP magic.

 

Hannah from RSPCA

 

Why is the course called D.O.N.A.T.E? we hear you cry. Good question. Well, two reasons. Firstly, we've taken the Major Donor fundraising rule book and ripped it up. We've thrown out the old 'Seven Steps' of Major Donor fundraising and replaced it with six steps - each of the letters in the word D.O.N.A.T.E. stand for a step. Aren't we clever? 

Secondly, we wanted something that is easily remembered, and also something that's about the outcome that you want - so what better word than D.O.N.A.T.E?

D.O.N.A.T.E. is similar to the old 'Seven Steps', but a lot easier to remember:

D stands for DONORS: Finding and researching the person you want to become a Major Donor.
O stands for ORCHESTRATE: Determining how you'll engage with your prospect.
N stands for NURTURE: Bringing the person closer to your organisation so they'll commit to your cause.
A stands for ASK: Making the ask - the fun part!
T stands for THANK: Acknowledging their contribution and laying the groundwork for future investment.
E stands for ENGAGEMENT: Keeping the supporter engaged now they are on board - with excellent stewardship!

And there you have it - D.O.N.A.T.E!

 

Joe from Action on Hearing Loss

 

Alongside learning about Major Donor Fundraising Best Practice, you'll also get to take away a whole host of powerful and effective NLP tools, one for each step of the D.O.N.A.T.E. process.

“Having done several fundraising and Major Donor training sessions, this been by far the most interactive and useful session - I can come away and apply everything I’ve learned.”
“Excellent as always! Good to have training that isn’t cringeworthy but practical and applicable to my job.”

“I’ve learned so much! This is the first time I’ve had the opportunity to step outside of my thinking and observe it from the outside-in; this really helped me to understand the changes I need to make. I’m definitely going to have a different approach to my work now, and the way I handle donors. I feel MUCH more confident - thank you!”

“It was very beneficial to hear ‘real-life’ examples from Paul and examples from the rest of the group - not just techniques and suggestions.

It was great that it was centred around ‘you’ (i.e. the fundraiser) and helping with internal battles within!”

The D.O.N.A.T.E. course is available for organisations who wish to bring our team in-house for two days, or for individual fundraisers who want to join our stand-alone, two day course (up to a maximum of 10 fundraisers). This runs throughout the year (see below for our next workshops) and we'd love to have you join us. If you have any questions about the D.O.N.A.T.E. course, or if you'd like to book your place today, drop us an email or call us on 020 7649 9975.

October 2017 workshop

February 2018 workshop

Secure your place now! Only 8 places per workshop!